Fashion  Style Picks from 2017 S/S Hera Seoul Fashion Week
09/02/201700:00 EJ Kim
 
Fashion does not blossom only in so-called fashion capitals, otherwise known as New York, Paris, Milan and London. The next big thing in the upcoming seasons might just be announced to you from another fashionable city in the world. Other than the ‘Big Four’, there are many aspiring cities for this particular title, including Seoul. At the center of the movement there is Hera Seoul Fashion Week.
 
During the week-long fashion event, the Dongdaemun neighborhood turns into a runway teeming with unique fashion senses on full display. 
 
From little girls in hanbok, traditional Korean costumes to an international crowd of plane-hopping bloggers dressed to the nines, festival goers also see characters such as a silver-haired gentleman, dandy enough to give a European peer a run for his money. 
 
Seoul Fashion Week beats to its own rhythm and has its own style. Men, women, young and old, all parts of a drama shown right outside the venue.
 
In keeping track of shows during the 6-day fashion week, K Style Lab has come up with a wish list. As spring is around the corner, we thought our style picks might just about help you in choosing your style in the upcoming season. Here's our very own selection of some of the clothes that will be a fabulous addition to your wardrobe. Keeping an eye on the newest trends is important, but K Style Lab puts equal value in providing an irresistible ‘pull,’ and room for styling. Here they are!

Blouson for a Night-Out 
 
 
 
BIG PARK’s elegant and sexy version of a bomber jacket. Uniquely transformed for the ‘evening.’ Smooth to the touch and feminine like a blouse, added with a utilitarian oversized pocket that adorns the front panel.

Fluttering Bustier
 

 
JAIN SONG’s ruffled top bustling with parrots is fully decorative like a treasured brooch. Swirling ruffles are lovely and precious as it adds an original narrative to a simple t-shirt, shirt or dress. 
 
Sculptural Waterproof Jacket

 
NOHKE’s pale grey waterproof jacket reminds of the Walt Disney concert hall(designed by Frank Gehry) in Los Angeles. It is a hybrid combining the pattern of a jacket with a sensibility of a jumper, its origami-like form style evokes structural beauty. Tied closed with a sash, it is a nice wrap-up of the hybrid.

Clever Bustier Shirt
 

 
Sexy meets secretarial charm into a seductive beauty. MOOHONG replaced the most definitive part of a shirt with that of a bustier, coming up with an asymmetrical shirt that draws a graphic line when matched with a long-sleeved t-shirt or a tank top. 
 
Take me to the Party Sweatshirt

 
JINTEOK’s zip up jumper rises above the sea of sweatshirt with its tender elegance, epitomized by metallic fringes and beaded braids. Subtle glimmer of white sequined pants quietly dazzle.
 
Evening Dress With Subtle Glimmer

 
Gold, blue, green, beige and bronze come together in a fascinating harmony for J Apostrophe’s ruffle dress. It is all in the shimmer and tone to make gold sophisticated. Taking a tone down from the glare, it became luminous while the ethnic colors and graphic details are romantic. 

Chic Denim Ensemble

 
Miss Gee Collection’s denim skirt suit is not just another ordinary outfit. The combination of denim jacket and skirt can be an all-round player in everyday wardrobe. Straight lines and big pockets play up utilitarian side of the jacket. Matched with the flared skirt, far from ordinary with multiple tucks, it will take you anywhere without sacrificing comfort.
 
Biker Jacket Cool Enough To Shine

 
A leather jacket over a blue shirt looks elegant. Adorned with pearl buttons, the biker jacket from BLINDNESS is decorative but not over the top. The whiff of South America (see the festive hat) mixed up with punk spirit is fit for a modern day vagabond poet.
 
Tunic plays Trick on Eyes

 
Making it hard to tell whether it is a shirt or a jacket, D.GNAK’s tunic beckons to take another look with its optical illusion. A witty and bold take on notched lapel jacket that masterfully incorporates elements of a Nehru jacket.   

Nautical sweater with delicate sensibility

 
Nautical fashion with white and stripes is one of the all-time favorites for summer. SEWING BOUNDARIES’ cable knit sweater shows its tactful approach with a thoughtful neckline, stripes along the neckline and the strategic positioning of the cables.
 
For a complete list of our hand picks from the Seoul Fashion Week, check out the original article from EJ's Corner!

Photo Courtesy: Seoul Design Foundation 

Having studied fashion design (stylism) at ESMOD (École supérieure des arts et techniques de la mode) in Paris, EJ believes that personal style is more important than trends when it comes to fashion. Her career in fashion journalism began at the Korean branches of Elle and Marie Claire as fashion director; she later became editor-in-chief for Madame Figaro Korea. She then moved to CHANEL Korea and was in charge of communications. EJ is presently based in Hong Kong with her husband, and she has started a new venture to introduce Premium Korean fashion designers to the Hong Kong audience through a pop-up store (K-Style Lab) in Causeway Bay.

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